The car expresses personality and style, especially for us Italians. Today, in a very hard-fought automotive landscape and with models that sometimes seem very similar to each other, the distinctive personality of a car plays an important, almost decisive role.
As in the case of the New Peugeot 208, elected Car of the Year 2020. A car with a strong, extremely personal character that conveys modernity and energy. Dynamic and sporty, without exceeding, it marks an important step towards the future of the car.
The style of the new Peugeot 208
The front of the car expresses a unique character, enriched by the new 3-claw light signature in the Full LED headlamps, which makes it immediately recognizable even from a distance. But in fact it is precisely the set of balanced proportions that conquers the eye, with some details that refer to the icon of the past, the glorious 205 GTI of which it ideally incorporates the style of the third pillar, the contrasting wheel arches or the black band that joins the rear light clusters.
The engines of the New 208
Not only style and design, but also cutting-edge technology. For the first time, the Peugeot 208 affirms its modernity by offering customers also the 100% electric engine, a valid alternative to petrol and diesel models. From 75 to 136 HP, declined by 5 different engines, also with 8-speed EAT8 automatic transmission, a novelty in the segment. There New e-208 it does not change style compared to traditional engines. It does not renounce the look, the habitability, the large trunk, the latest generation technologies and the extreme driving pleasure.
The technology on board the Nuova 208
Speaking of the latest generation technology, the new PEUGEOT i-Cockpit 3D makes its debut on board the New Peugeot 208, the revolutionary and exclusive driving seat invented by the company to enhance the experience behind the wheel, enhancing safety and comfort. The three-dimensional digital instrument cluster is included for the first time in the sports car of the Lion and allows you to explore this new driving concept even more.
The high technological level of the New 208 is also expressed thanks to the availability of active assistance systems, which allow the car to offer autonomous driving of level 2, the maximum allowed by law today. The car in fact does not have the ability and the ability to drive alone, but thanks to the help it gives to the driver who gets behind the wheel, it is practically almost as if the car were driving independently.
The driver must of course always keep your hands firmly on the steering wheel, in this way the New 208 can count on Adaptive Cruise Control, able to adapt the speed of the car according to the traffic conditions that precede it, up to stop it and restart it, if the EAT8 automatic transmission is present. Together with this function it is also possible to take advantage of the Lane positioning assist, which allows the new one of the House of the Lion to remain within its own lane independently, in fact the car can read and perceive the road by itself and maintain the trajectory. , going to act on the steering.
Clearly, among the various standard technological features, the automatic emergency braking could not be missing, and that’s not all. The car also offers road sign reading, for example to keep an eye on speed limits. The New 208 is very complete and super technologicaldespite its compact size. But in reality the features of what was elected Car of the Year 2020 are many more, we will not list them all.
Peugeot presents all the equipment and engines for its 208
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Driving pleasure
Given the very high level of technology, until one tries to get behind the wheel of a car of this caliber, one cannot imagine how beautiful these modern cars are to drive, just like they used to be.
This also applies to the New 208, which perfectly respects the long tradition of the house, which places the pleasure and experience of driving as essential values in its products. A new car that expresses all its character on the road not only thanks to the aforementioned PEUGEOT i-Cockpit, but also thanks to the new CMP multi-energy frame, rigid to guarantee the highest safety standards, and very light, to reduce fuel consumption and emissions and, above all, to enhance driving dynamics.
Peugeot 208 of the new generation is a car satisfying and safe in any situation, able to amplify driving pleasure and comfort thanks also to a high-level quality of materials, specially chosen and used by the manufacturer, which confirm the excellent balance that has always distinguished the compact cars of the Leone.
The optimization of the range and the fittings
New 208 adopts the new optimized range strategy which includes an entrance set-up and three main set-ups, each enriched with a specific Pack. The aim is to facilitate the customer analysis process, offering them the possibility to choose between different set-ups that are already very rich, but each can be integrated with additional contents .
It starts with the entrance set-up Like, then there are Active, Allure and GT, each of them can be integrated with a specific pack. The optimization of the range allows not only to satisfy customers more, but also to facilitate production in the factory, with a beneficial effect on delivery times.
Peugeot 208 PureTech 75
In just 16 months since its launch in Italy, the New 208 has sold well 40,000 units. The key elements of success are undoubtedly the latest generation of PEUGEOT i-Cockpit and the possibility to choose between different types of power supply, perfectly embodying the House’s Power of Choice concept. Petrol, Diesel or 100% electric, New 208 offers different levels of power, from 75 to 136 HP, with the 1.2 PureTech 75 HP taking the lion’s share of the market thanks to different factors, to begin with the economic aspect, given that with its 15,800 euros of price list represents the entry threshold in the 208 range.
The 208 PureTech 75 it is also available in the richer Allure Pack trim that adds important elements to the safety chapter: PEUGEOT Connect SOS & Assistance and the automatic anti-collision braking system day and night Autonomous Emergency Braking System 3. Also note the reversing camera at 180 °, while the PEUGEOT i-Cockpit adopts the 3D digital instrument cluster instead of the analogue instrument cluster with central color display.
Features and prices of the New 208
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The new Peugeot e-208, zero emission version
New e-208, with motorization 100% electric, it is satisfying in the most varied driving conditions. The silence generated by the electric motorization represents a revolution in terms of the perceptions experienced while driving, further increasing the comfort onboard.
The electric motor is capable of giving off 136 CV e 260 Nm of maximum torque. The 50 kWh lithium battery is positioned under the floor, both to preserve space on board and not compromise the capacity of the boot, and to concentrate the masses below and inside the axles, to the benefit of driving pleasure. Three driving modes, Eco, Normal and Sport, each with different characteristics in terms of performance and consumption.
List prices
The 208 range can be ordered from the dealership with prices starting from 15,700 euros of the 208 Like PureTech petrol 75 hp. The PureTech 75 Allure and Allure Pack versions instead have a list price of 18,700 and 19,500 euros.
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