The new management team at IWD market research GmbH consists of Kordula Later (left), Markus Körner (center), Sandra Baethge (right). (Image: IWD market research GmbH)
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The IWD market research GmbH announces two personnel changes: Sandra Baethge and Kordula Later will strengthen the management level of the institute, which specializes in retail market research, with effect from June 2021.
Sandra baethge In the last 15 years, during which she has already worked for the Magdeburg company, she has built up the international business of the IWD in 23 European countries. The business graduate is now assuming the role of managing director with sole power of representation and, in addition to providing strategic support for key accounts, will continue to be significantly involved in product innovations in the future.
Kordula Later, who recently gained power of attorney, has been part of the institute since it was founded 20 years ago and has contributed significantly to the development and expansion of business in the DACH region. Together with Marcus Körner, managing director and owner of the company, the three now form the new management team.
Dr. Chris Kim – Vice President Human Factors, Schlesinger Clinical Research. (Bild: Schlesinger Clinical Research)
—Schlesinger Clinical Research, the US provider of clinical research Dr. Chris Kim as Vice President of Human Factors. In this position, he will be responsible for the company’s human factors and usability solutions in the future. Providing insights into the regulatory requirements of the USA and the EU with regard to human factors and usability tests is now also part of his area of responsibility. He brings 15 years of medical device research and development experience and lectures at Thomas Jefferson University Hospital and the University of Pennsylvania.
Martin Lorenz – international account management, IRIS GmbH (Image: IRIS GmbH)
—The IRIS GmbH strengthens its international account management with market researchers Martin Lorenz. The trained sports economist previously worked as sales manager DACH for the international panel provider Netquest and previously worked for Repucom (now Nielsen Sports) and the Rocket Internet Group in Sydney, among others. From Barcelona he will be responsible for the support and strategic development of various international key accounts.
Jan Borcherding – Head of CRS, Bonsai Research (Bild: Bonsai Research)
—Bonsai Research is expanding the strategy team and is bringing in Jan Borcherding on board. As Head of CRS (Corporate Social Responsibility), he should meet the growing need for advice in the future and further expand the advisory services offered by the market research institute. Previously, he worked in Kantar’s Corporate Reputation Management.
