Monaco jersey: towards a change of equipment manufacturer in 2025?

In an interview given to our colleagues at Sport Buzz Business, the Marketing and Revenue Director of AS Monaco opened the door to a change of equipment manufacturer.

Since 2019, Kappa is present alongside AS Monaco. Already at the club between 1998 and 2001, the Italian brand made its return to the diagonal jersey and made AS Monaco its standard.

Kappa x Monaco: towards an end of partnership?

Whether around collaborations like that with Drouille de Monsieur, reissues of iconic outfits or innovative designs on match jerseys, Kappa is gaining momentum throughout the partnership, as confirmed by Thibaut Chatelard, Marketing and Revenue Director of the AS Monaco in an interview with our colleagues from Sport Buzz Business.
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The 2023-2024 AS Monaco third jersey

However, the contract between AS Monaco and Kappa will end in June 2025 and the Marketing Director of ASM took advantage of this speech to announce that the Italian brand was not going to renew its partnership so easily. “ We will launch a market consultation to open the possibility for other equipment manufacturers to associate themselves with the AS Monaco brand image. Kappa is fully aware and the brand’s leaders, with whom we have an excellent relationship, understand the club’s desire to explore the market. »

Monaco: a special jersey for the club’s 100th anniversary

An open door for competitors and there is no doubt that a brand like Castore could knock on the door of ASM just like New Balance which has the desire to swell the ranks of its clubs under contract or even adidas which could thus densify its presence on French soil. What is certain, however, is that the 2024-2025 AS Monaco jerseys will be well imagined and designed by Kappa.

On this subject and still within the columns of Sport Buzz Business, Thibaut Chatelard also mentioned the outfit which will celebrate the centenary of the club and which will be presented by Kappa next summer. “ I can simply say that it is not just a creative axis and that there has been important work from Kappa and many departments of the club to tell a real story… »