MINISO Opens New Global Headquarters in New York’s Times Square

Lifestyle retailer MINISO (NYSE: MNSO; HKEX: 9896) officially opened its new global headquarters in New York’s Times Square on Friday, May 19 (EST). The new store is a major milestone in the brand’s history, bringing MINISO’s signature cheerful attitude and fun, affordable and well-designed products right to the heart of one of the world’s most celebrated shopping districts.

The new main store, located on the first of 5 floors in Times Square, has a bright and clean style that draws the eye to MINISO’s licensed collections featuring some of the world’s most prominent intellectual property holders. From Sanrio to We Bare Bears. The licensed collections are just some of the 2,500 products offered in the new store in ten dedicated product areas. In addition to the licensed collections, the zones also include collectibles, toys, plushies, fragrances, accessories, makeup, snacks, electronics, and gifts and stationery.

“We are very excited to open our new flagship store here in Times Square,” said Jack Ye, Founder and CEO of MINISO, at the grand opening event. “Being located in one of the most well-known commercial and cultural hubs in the world allows us to reach new audiences every day and introduce our quality, fun products to the hundreds of thousands of New Yorkers and tourists who walk these streets every day.”

On opening day, passers-by were drawn in by the party atmosphere and attractive window displays featuring popular Disney characters such as Mickey Mouse and Toy Story, as well as other famous licensed characters. The visitors of the branch were invited to participate in the celebration. Sweepstakes and sweepstakes gave customers the chance to win great prizes including gifts, products from Hello Kitty’s parent company Sanrio and shopping vouchers. MINISO’s diverse product range and engaging shopping experience proved to be a huge success: on opening day, the store generated nearly $80,000 in sales, setting a new record for a single day among all stores worldwide.

Tom Harris, President of the Times Square Alliance, attended the ceremony. “I want to congratulate MINISO on opening a main store in Times Square,” he said. “Times Square is known for its vibrant and vibrant atmosphere. MINISO brings its wide range of lifestyle products and contributes to a dynamic environment. Its arrival reflects Times Square’s inclusivity and diversity.”

The opening of the new Times Square flagship store in 2023, the year of the brand’s 10th anniversary, comes shortly after the announcement of a new global strategy. The strategy aims to transform MINISO into a lifestyle super-brand to bring even more joy to consumers around the world. The new Times Square headquarters not only promises to drive this change, but also demonstrates MINISO’s strong commitment to establishing a thriving presence in the US market. With over 70 stores and a dedicated team of local employees, the US market has become MINISO’s top-performing overseas market for two consecutive quarters.

MINISO will continue to focus on product innovation and store operations to provide customers with a treasure-hunting shopping experience, with a range of compelling licensed collection areas in stores. The brand has also set an ambitious goal of opening more than 100 stores in the US by the end of 2023. Since its inception in 2013, MINISO has won fans in 106 markets with more than 5,514 stores, attracting over 1 billion customers worldwide. The new main store ensures that the brand can reach even more customers from even more corners of the world.

Information about MINISO

MINISO Group is a global lifestyle retailer offering a variety of design-driven lifestyle products. Serving consumers primarily through its vast network of MINISO stores, the Company promotes a relaxing, treasure-hunting and engaging shopping experience full of delightful surprises that appeals to all walks of life. Aesthetic design, quality and affordability are at the core of every product in MINISO’s broad product portfolio and the company continually and frequently releases products with these qualities. Since opening its first store in China in 2013, the company has grown its flagship brand “MINISO” into a globally recognized retail brand and established an extensive network of stores worldwide.

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Caption: The grand opening of the MINISO headquarters in Times Square

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Caption: On the opening day, the branch was very crowded.

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Caption: With its presence in Times Square, the new main store introduces MINISO’s fun and quality products to New Yorkers and tourists.

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Caption: Long lines of enthusiastic customers waited in front of the new MINISO main store in Times Square.

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Press contact:

Mr Wu,
Tel.: 86-10-63074558.

Original content from: Miniso Group, transmitted by news aktuell
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