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![Anastasia Li-Treyer, managing director of Promarca: She confirms the complaint against Migros at Weko.]()
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Anastasia Li-Treyer, managing director of Promarca: She confirms the complaint against Migros at Weko.
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PIUS KOLLER
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“Migros is putting manufacturers under pressure with threatening letters,” says Li-Treyer.
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Screenshot Twitter
![Nivea is a branded item in the Migros range.]()
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Nivea is a branded item in the Migros range.
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PIUS KOLLER
![The tug of war over terms of delivery and the listing in the store has become tougher.]()
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The tug of war over terms of delivery and the listing in the store has become tougher.
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The association of branded article manufacturers Promarca blackens Migros at the competition commission (Weko). He has filed a complaint. Anastasia Li-Treyer confirms this to the “SonntagsZeitung”. “This is about alleged violations of the Cartel Act due to the abuse of buying power.”
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There have always been tough price negotiations. But in terms of both the extent and the tone of the conversation, this has taken on a completely different dimension. “Migros is putting manufacturers under pressure with threatening letters,” says Li-Treyer.
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Migros demands an average price reduction of ten percent, it is said. The orange giant is apparently not ready for counter-transactions – such as an advantageous placement in the store.
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Eternal dispute
It is not the first time that Promarca has chosen such a pithy word. The association is the political voice of over 80 branded goods manufacturers and has repeatedly sprawled in public with the large retailers in the past. With Migros, but also with Coop.
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The last big argument dates back to 2018, when Nestlé’s products were the focus. Coop boycotted and sold the goods. The shelves then remained partially empty.
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The current dispute has reached a new dimension. Weko is already involved. The competition authorities have asked Migros to comment. “Migros will be able to demonstrate that the allegation is incorrect,” said a Migros spokeswoman for the “SonntagsZeitung”.
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High price island Switzerland
Migros points out that many Promarca members are international multinationals who charge higher prices for identical products in Switzerland than abroad.
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The extent to which this argument is caught will remain to be seen. That Switzerland is a high-price island remains undisputed. This is also shown by a study that was published in February. According to this, the national economy loses billions of euros annually because branded goods are overpriced in Switzerland.
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The study comes from the University of Applied Sciences Northwestern Switzerland (FHNW). The advocates of the Fair Price Initiative have published the results. Backing is provided by former price supervisor Rudolf Strahm. (ise)
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