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PIUS KOLLER
![Migros Aare suffered a 1.8 percent drop in sales last year.]()
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Migros Aare suffered a 1.8 percent drop in sales last year.
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Keystone
![Among other things, price reductions for 1500 Migros products are responsible for this decline.]()
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Among other things, price reductions for 1500 Migros products are responsible for this decline.
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Keystone
![Customer contacts rose to 103 million last year.]()
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Customer contacts rose to 103 million last year.
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Keystone
![Migros Aare suffered a 1.8 percent drop in sales last year.]()
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Migros Aare suffered a 1.8 percent drop in sales last year.
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Screenshot
![Migros Aare wants to secure sales and earnings with new projects. For example with “My Migros”, in which customers are shown personally tailored products.]()
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Migros Aare wants to secure sales and earnings with new projects. For example with “My Migros”, in which customers are shown personally tailored products.
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Migros Aare, which operates in the cantons of Bern, Aargau and Solothurn, suffered a 1.8 percent decline in sales last year. Profit also fell. However, Migros Aare was able to increase cash flow and customer contacts.
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As the cooperative announced on Monday, it generated sales of CHF 3.344 billion – around 60 million less than in the previous year. Profit fell by CHF 9.9 million to CHF 25.2 million. In contrast, cash flow rose by CHF 19 million to CHF 238 million, which Migros Aare justifies with cost savings.
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Savings program planned
Last September, the largest private employer in the cantons of Bern, Aargau and Solothurn announced a savings program worth CHF 100 million. Migros Aare plans to cut around 300 jobs over the next two years, it said.
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Customer contacts rose to 103 million last year. In addition, the number of cooperative members rose. And equity exceeded the half a billion franc mark.
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Popular Migros products cheaper
Migros Aare explains the decline in sales, among other things, by lowering the prices for 1,500 of the most popular Migros products. Furthermore, a strong negative inflation of minus 2.6 percent compared to the previous year was noted, especially in the specialist stores.
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In addition, Migros Aare celebrated its 20th anniversary in the previous year – in 1998 the current company emerged from a merger of the cooperatives of Bern and Aargau / Solothurn.
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In 2018, Migros Aare celebrated this anniversary with many activities and thereby generated higher sales.
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Migros Aare media spokeswoman Andrea Bauer said on Monday when asked that the austerity program announced in September would be completed in the middle of this year, not until the end of the year. Migros Aare wanted to cut the 300 jobs through natural fluctuations and internal shifts.
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20 terminations
However, there were 20 layoffs last October. In 2019, Migros Aare employed an average of 12,000 people.
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Migros Aare wants to secure sales and earnings with new projects. This includes «My Migros». What is meant is that customers see an online shop that is tailored to their needs on the Internet. The data on the Cumulus cards allow Migros Aare to display the customers’ favorite products.
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Video advice in online shops
Migros Aare has also gained initial experience with video consultations on the websites of the specialist stores. People who look at products in the online shops are asked whether they want advice.
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If the customer says yes, an employee with a mobile tripod, iPad and headphones drives to where the customer wants support. This project, which was originally developed for Micasa, but has expanded to include several specialist stores during the Corona closure, has since become extremely popular, wrote Migros Aare.
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