With the arrival of Xbox Game Pass to Project xCloud, consoles and Pc, Microsoft is beginning a more mature and unifying transition that very possibly ends in a rebranding of all its brands. It sounds very ambitious, but it is not far-fetched and it does not sound negative either.
The first of the changes we just saw today, the official account of the service on Twitter change its name. They’ve just removed “Xbox” from the equation, and now it’s called simply “Game Pass” in your logo. It is something that applies to both accounts, Console and PC. Some sites like Thurrot They have also noticed the change.
Game Pass seems like the ideal candidate
Official names still remain, but it makes sense to remove the “Xbox” catchphrase if Microsoft wants to give a higher halt. This move seems precisely motivated by Project xCloud. Being in “Game Pass”, the companies that take their games there they would not have the feeling that their games are associated with the console strictly. And Microsoft would also get revenue from this small, but effective change.
Although with an Xbox console, the service is better enjoyed, it will not be necessary to have branded hardware or the American operating system to be able to play Game Pass games.
— Xbox Game Pass For PC (@XboxGamePassPC) August 1, 2020
Since Microsoft have already been removing subscriptions to Xbox Live Gold, and the latest rumors suggest that possibly the paid multiplayer will be removed or merged with Game Pass. Be that as it may, August seems to be the ideal month to know more news.
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