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Warta Ekonomi.co.id, Bogor
Microsoft (NASDAQ 🙂 intends to permanently close the entire Microsoft Store. What is the background behind the decision?
The company took the step to focus sales on online channels. Furthermore, offline sales at 83 of its global physical outlets will move to the official site.
Just so you know, Microsoft believes in serving customers without physical outlets. “Our sales have grown online, after the product has evolved to offer digital. Our team has successfully served customers outside the physical store, “said Corporate Vice President Microsoft David Porter, quoted from The Verge, Sunday (6/28/2020).
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Initially, the new policy will Microsoft applied in 202. However, the corona outbreak accelerated the implementation of that rule.
Despite closing dozens of physical outlets, Microsoft claims it won’t affect work at these stores. “They will still be our workforce,” the company said.
Furthermore, four Microsoft physical outlets will also turn into Experience Store, located in New York, Sydney, London, and Washington. Author / Editor: Tanayastri Dini Isna
Foto: REUTERS/Charles Platiau
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