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Microsoft denies that it does not include a battery in its controls due to an agreement with Duracell

Luke Anderson, Marketing Manager at Duracell UK, had dropped in an interview that your company has always had an agreement with Microsoft so that it does not include internal battery in controls of its consoles, as it has been doing from Xbox 360 and as it currently happens on Xbox Series X / S. Thus users have to use batteries (where is the main Duracell market) or buy an external battery, which in the case of the officers Xbox’s are designed by … yes, Duracell. These Anderson statements brought to light the economic reasons that can lead to selling controls without battery, as is the tradition in Microsoft platforms, and contradicts the arguments that Redmond had always given for that decision, which they justified by ensuring that some users preferred it that way. reasons for preferences, comfort and longevity of the average duration of command. Some statements, in short, before which Microsoft has had to go out and explain itself again.

Duracell ads have alluded to Xbox controllers on more than one occasion.


Does Microsoft have an agreement with Duracell?

The American company has issued a brief statement to media such as EuroGamer where they ensure that the decision to use batteries is still to let the users decide. “We intentionally offer our consumers the option to choose your own solution for the battery of the Xbox controllers ”, Microsoft begins to say in this statement. “This means they can use batteries of any brand, the Xbox rechargeable battery, third-party solutions, or a USB-C cable that connects to the console or computer. ” Nothing else. No direct mention of Duracell. A… denial? a little warm that, even leaving with the intention of denying the greatest, does not openly comment on his relationship with the famous brand of the energetic bunny. But even if there were, they seem to hide behind the fact that the final decision on the battery issue is due to other reasons.

This week the thing seems to be going from controls, as the satisfaction survey that Microsoft is doing to the first buyers of Xbox Series X / S has also been revealed, and in it it asks them what they would think if they included the Dualsense functions in the control , Sony’s new controller for PS5. Are they testing the waters? Will both new generation consoles end up having a controller with adaptive triggers and hápitca technology to improve vibration? It remains to be seen, but Phil Spencer, head of Xbox, seems interested in the subject. “I think innovation is something we should all seek“, has said.

Mando Xbox Series X Duracell


Source: EuroGamer

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