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AMLO is considered the second most influential politician in the world, second Morning consult.
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Within the social networks, various live links were broadcast, where the visit of various latitudes of the country and the world is documented, to the march, especially in Tick tock, Facebook And Instagramthat have these services stream.
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Taking to the streets to carry out protests highlights the role that external media have in communicating with users.
The march called by the president Andres Manuel López Obrador, AMLO As is known in the networks, he has recorded all kinds of stories on social networks, which reveal how important the appeal to take to the streets has become, with stories such as that of a Mexican woman who lives in New York and documented her journey aboard a Superthen on a plane, to get to said March.
This decision by AMLO to call a march comes after the recording of a demonstration in Mexico City, against electoral reform, which proposes, among other initiatives, to regulate onerous spending among senior officials of the National Electoral Institute (INE). it is not unique to this federal agency, as this overwage problem is evident in powers such as the SCJN, Congress, and even the Electoral Tribunal, as well as various state agencies.
“AMLO paid my Uber”
Its Monroewho has just over a thousand followers Chirpingdocumented his journey from New York, where he lives, to Mexico City where the brand called by President López Obrador is being developed.
The woman commented ironically since she took a Super in New York, that AMLO had paid for his trip and that he was happy to be able to attend the march for his “frutsy” and his “cake”.
This type of documentation, of the participation of people in an event called for political purposes, is one of many that occur in the world and that transform space into a placethus emphasizing the importance of external media.
I’m already on my way to NEW YORK JFK airport I’m a towed! Can’t wait to claim my fruit and cake 😂😂😂 pic.twitter.com/yx8BpXjK2Z
— liamonroy (@liamonroy13) November 26, 2022
Having said that, it is important to see the interest that brands place in the foreign market and beyond, the ability of companies to generate conversation in these spaces. Indeed, if we see projections from greatestablish that investment in advertising within Oh increased by 17 percent, positioning this space as one of the three fastest growing investment in the world.
Given this expectation, an interesting communication resource is evident in the market and it is the one that is built from creativity. For example, it is important to see the challenge that exists in communication, with increasingly valuable resources in the market, such as the one that has been activated in Dubai, the region where the World Cup meeting is taking place and Tom Ford He had the idea of promoting his glasses, with spectacular announcements that attracted attention, documenting himself on social networks as we show below.
The outdoor medium grows in relevance and part of the exercise that has managed to establish with creativity through increased investments, due to the presence of the consumer in the streets, consolidates the importance of thinking in this medium for the guidelines of a brand and proximity.
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