A Metaowner of Facebookcommunicated advertising agencies and potential advertisers that the technology known as Mixed Reality (MR) it may still take a few years to get off the ground at the quality and complexity expected by the industry.
According to Reutersthe information came from a videoconference held between the company and the partners, and the idea of the conversation was to clarify doubts and provide more details about the functioning of the metaverse.
So far, Meta has not officially spoken about the matter and, when contacted by the original report, did not send any communiqués about it.
Got it wrong?
MR is a technology that involves activating virtual events or reactions from real objects. Microsoft is one of the strongest names in the industry to from the HoloLens devicewhich already in the second generation.
Microsoft HoloLens 2.
On the one hand, the forecast was seen as pessimistic, as it throws a bucket of cold water on more ambitious plans in the metaverse. Facebook itself is developing a project called Cambriawhich should support the technology, but has no planned release date.
On the other hand, the company reinforced that it is developing projects in the sector and also took the opportunity to show experiments with other technologies, such as ads in Augmented Reality and the use of Virtual Reality to create communities like the one from Horizon Worlds.
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