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Mercedes-Benz Confirms Launch of Super Luxury Brand Mythos in 2025, Aiming to Compete with Rolls-Royce and Bentley

It was in 2022 when Mercedes-Benz announced its intention to create a new super luxury brand that would sit above Maybach. He even had the pleasure of showing a teaser (which illustrates this note) with what would be his future first model, which is based on the Mercedes-AMG SL.

Since that month of May 2022, almost 20 months have passed, and nothing more has been heard about Mythos. But now, in a document about Mercedes-Benz’s financial results in 2023, the brand reused the same teaser to confirm that the first Mythos model will be launched in 2025, according to the Motor1 site.

Thus, the Mercedes-Benz Group will be made up of the Mercedes-Benz, Mercedes-AMG, Mercedes-Maybach and Mercedes-Mythos brands, in addition to the vans and trucks division.

If we understand the logic behind Mythos, Maybach has been creating a well-earned space over Mercedes-Benz themselves, growing 19% during 2023 and generating profits. And with AMG you have a solid sports range. But super luxury slips through his fingers.

With Mythos it will aim to offer a better competitor to brands such as Rolls-Royce, Bentley and Aston Martin, without leaving aside supercar brands such as Ferrari and McLaren. And everyone knows it: the more expensive the car, the more profit for the manufacturer, especially if the development costs are distributed among several brands.

If we take the SL that illustrates the Mythos teaser, for example, and assuming that it will be the first model of the future brand, today we have two SL AMG variants (43 and 63) for those looking for sportiness and premium experience in a roadster, and it is A Mercedes-Maybach SL is coming, based on the 63 and much more luxurious.

Let’s now imagine a future Mythos version of the same SL, and we can see a real rival to a Bentley Bacalar, an Aston Martin Valor (when the convertible arrives) or a Rolls-Royce La Rose Noire Droptail, for example. A segment where they exceed 300 thousand dollars, of course.

We will continue waiting for more information about the future Mythos brand.

2024-02-27 18:07:02
#MercedesMythos #brand #arrive

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