Who is Hirano Shiyao?He drove the sales of YSL lipsticks to soar 540 times. You must know the super popular star of tomorrow.
Many people heard the name Hirano Shiyao for the first time when Louis Vuitton held a men’s fashion show in Hong Kong earlier, but this 27-year-old, rapidly rising star is a name you must know. It is easy to prove his popularity in Japan. On the day he announced his cooperation with YSL, the sales of the YSL lipstick he endorsed surged 540 times.
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It is not new in recent years for cosmetics to be endorsed by male stars. There are members of MIRROR in Hong Kong and Shiyao Hirano in Japan. YSL Beauty announced its cooperation with Hirano in early January and invited him to become the brand’s Asian ambassador. Hirano also expressed his hope that he can interpret the brand’s unique charm. On the same day as the announcement of the Asian ambassador, YSL also launched the Rouge Pure Couture advertisement in which Hirano participated. On the day of the release, a large number of supporters were waiting to buy the products endorsed by the idol before the flagship store opened in Omotesando, Tokyo. After the endorsement was announced, the sales volume of the series of lipsticks on the YSL online store increased 540 times compared to the previous day.
Hirano Shiyao, who just celebrated his 27th birthday, was born in Nagoya City, Aichi Prefecture. He has been interested in performing since he was a child. He started learning dance in the second grade of elementary school and started learning acrobatics in the second grade of junior high school. Later, he went to Tokyo to attend a dance school training camp and learned dance from Bobby Yoshino, who had choreographed Hikari Genji and the Junior Team. However, he was introduced to Kitagawa, the head of Johnny’s agency, on the spot. Therefore, he not only naturally joined Johnny’s Agency, but also acted as Johnny’s Jr. in Kansai. After moving to Tokyo, he also began working in theater, participating in films and TV series.
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Starting in 2022, he has won multiple awards for his performances, including winning the Nikkan Sports Drama Awards Autumn Drama Best Actor Award for his role as the protagonist Kurosaki Kishiro in “Kurosaki”. Last year, he also won the Best Actor Award at the 2022 TV Drama Awards and the Best Actor Award at the Drama Academy Awards.
（Getty Images）
（Getty Images）
Hirano Shiyao’s future will surely be brighter, all because the idol he admires is Yamashita Tomohisa, a top idol who has spent more than half of his life in the Japanese entertainment industry. He is not only naturally charming, but also a person with both strength and hard work. However, Hirano Shiyao will not become the next Tomohisa Yamashita, but will only become the unique and unique Hirano Shiyao.
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