Guna Paidere is the chief state notary of the Enterprise Register (UR) – head of the institution. Under her leadership, UR experienced technological progress. A digital transformation project is also currently being implemented to introduce automatic decision-making, which will be an innovation at the European, maybe even global level.
When starting a business, UR is the first contact with the country and the first impression of the country, says Paidere in a conversation with “Delfi Bizness”.
She says that she is an optimist by nature and believes in the good.
A current personal concern is getting a motorcycle license.
Every Sunday, we introduce readers to people active in business. You will find other “Personality in Business” talks here.
A person devotes a large part of his life to work. Why do you work in this particular field?
I personally find working in the public administration inspiring, because I deal with issues that affect the wider society on a daily basis. Work at UR is doubly motivating, because we serve the most active part of Latvian society on a daily basis – businessmen, who are an essential driving force in promoting our well-being, associations – which are a civically active part of society.
Customers are dynamic, and the institution should be as well, and we try very hard to ensure that the customer receives fast and high-quality services on a daily basis. I also see polishing Latvia’s international reputation as an important part of my work – I participate in various projects, conferences, working groups and expert meetings in order to share our good experience.
2023-05-28 05:30:35
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