LE FIGARO INFO – The management of the L’Équipe group outstripped that of TF1 to market advertising spots.
–The Spanish group Mediapro is diversifying its allies in France. After having made a brand agreement with TF1 to baptize its pay channel Téléfoot, he chose Amaury Media, the management of the Amaury group (which publishes the daily newspaper, the site, and the chain L’Équipe) to market the advertising spaces of Telefoot. . Mediapro had organized a competition between the various agencies and that of the Amaury group won against that of TF1.
From August 21, the resumption of the L1 and L2 championships, Amaury Media will market the channel’s advertising space. For more than 800 million euros per season, Mediapro has acquired 80% of the L1 matches, including the Sunday evening match and the 10 biggest games of the season. It also has daily magazines and the Sunday evening magazine. In addition, Mediapro acquired 8 of the 10 games of the L2 competition on Saturday at 7 p.m. in multiplex, as well as a magazine dedicated to this competition on Sunday morning.
