Earlier this year, McDonald’s in Denmark took customers’ wishes into account and launched one brand new burger variant with an ever so small upgrade:
On top of the regular burger were three cheese-filled spheres, so-called Chili Cheese Tops.
– This is a burger created by our guests. That’s why it’s extra great to put it on the menu, says communications manager for McDonald’s in Norway, Kristina Johansen, in a press release.
– We hope that the Cheese Tops Burger will be as popular in Norway as in Denmark, she elaborates.
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Rejected Norwegian burger plans
When the news came in April that Cheese Tops Burgers appeared on Danish McD menus, the reactions did not wait long.
In a few hours, as many as 6,000 people had taken to the comment section to express their opinion about the new burger, reported the Danish online newspaper Ekstra Bladet.
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In April spoke The daily newspaper with the then communications manager for McDonald’s in Norway, Veronika Skagestad.
Then the message was that they had no plans to offer it in Norway.
– You can make your own version, if you wish, by ordering Chili Cheese Tops and putting them on top of our classic burger yourself, was the proposal from Skagestad.
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– Record high demand
Now the pipe has a different sound. Kristina Johansen says that she is excited about the Norwegian reception.
– The burger has become enormously popular in Denmark, with a record high demand. It would have been fun if it was as successful in Norway, says Johansen in the press release.
At the same time, she does not dare to predict the same tendencies that have been seen in Denmark.
– It will be exciting to see if Norwegians get as excited about the Cheese Tops Burger as the Danes, she says.
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