Do you want to build your organic presence on Snapchat and maximize your reach and resonance with Snap users? That might help: This week, Insider received a launch package that Snap sent to selected users for its Snap Stars influencer promotion program. Snap Stars, as described by Snapchat, are: “…public figures or creators who bring some of the best and most entertaining content to Snapchat. Through their unique perspectives, Snap Stars provides their audiences with unparalleled access to a diverse and global spectrum of interests, including art, beauty, news, games, music and more.” Participation in the program entitles Snap Stars to post their content on the showcase app, and once creators are accepted into the program, Snapchat will provide them with a set of tips on how to create more effective and targeted images and clips. of the application. According to experts, these tips include:
- Focus on “everyday experiences” by posting 20-50 Snap Stories per day to keep subscribers engaged longer
- Direct posting to Snap Map, a feature that allows Snapchat users to see each other’s locations, making it easier for unsubscribed users to discover their content.
- Create a strong “tile” in your feed that is the most recent Snapchat photo or video you took
- Captivate viewers in the first three snapshots to see the full story
- Encourage non-subscribers to check in a few times a week and subscribers to turn on story notifications.
- Use subtitles as many people watch stories without sound
- Balance commercial content with authentic personal content
That’s a lot: 20 to 50 snapshots a day is a big commitment, and it’s likely hard for most people or businesses to consistently deliver enjoyable content at that scale. But as with all social platforms, it’s important to maintain consistency and build presence, and appearance is a big part of that. So it’s no surprise that Snap is pushing to post regularly. But even then it’s a lot. And do people really like that “day in the life” stuff – like “shopping”, “shopping”, etc.? I’ve seen a lot of wannabe Snapchats do this, and it feels like overkill, but I think if you’re entertaining and familiar with the platform, it could help further inflate your profile for your audience. Posting directly to Snap Map is another cool tip that could help improve visibility, while managing how your profile appears on the app is another way to get noticed. Most of the advice here is pretty basic and what you’ve probably read before. But Snap’s suggested issuance rate is substantial. On the other hand, this is for users that Snap wants to turn into platform-specific influencers, so it may not mean people who don’t fall into that category. An interesting thought, nonetheless. It’s time to capture all your activities throughout the day.
