Ten years ago, the Avengers not only saved the world together for the first time, but also made film history. What as Post-credits experiment of Iron Man started, reached its temporary climax in May 2012 in cinemas worldwide. With box office earnings of more than 1.5 billion US dollars, Marvel’s The Avengers was not only the highest grossing film of 2012, but also the third highest grossing film of all time.
Marvel and Disney impressively proved that their ambitious plan to build a film universe across different films and bring them together in a joint film was working. The first phase in the Marvel Cinematic Universe ended triumphantly and already indicated that it was only about the Beginning of global cinema dominance should act. The MCU changed the world of movies forever. Unfortunately.
Even Tom Cruise fails trying to copy Marvel
Because since then we have seen the excesses of this paradigm shift several times a year in the cinema. All small and large Film studios are desperately looking for their own film universe and thus also after the large turnover. Disney has been trying to expand the Star Wars universe for ten years, most recently making a double crash landing with Solo: A Star Wars Story and Star Wars 9: The Rise of Skywalker, and is now focusing on series at Disney+. Warner would like to expand the world of Harry Potter into the “Wizarding World”, but the Fantastic Beasts series has not thrilled critics or the box office recently.
The mummy was supposed to start the Dark Universe – Universal’s MCU clone
The Mummy – Trailer (German) HD
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In retrospect, this is probably the most spectacular flop in terms of failed film universes Dark Universe by Universal Studios. A reboot of The Mummy starring Tom Cruise should kick off 2017 and the legendary movie monsters of the 30s and 40s bring it back to the present and onto the big screen once again. In preparation for the start of the film, the traditional film studio announced at Twitter nothing less than the birth of a new cinematic universe.
In the film itself, Russell Crowe turns out to be Dr. Henry Jeckyll, who, like Nick Fury, spoke for a larger organization. In this case for “Prodigium”, whose stated goal should be to find and wipe out evil monsters. But it never came to that. Instead, Die Mummy became a non-starter, which the film studio finally around 100 million US dollars minus brought in. Just two years later, Universal announced the end of the much-announced plans.
Sony and DC want their own MCU – and they’re embarrassing themselves
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