On September 16 in Slovenia, Lake Bled was the epicenter where the basketball tournament organized by Luka Doncic took place.
The presentation of Jordan Brand’s LUKA 2 LAKE BLED will not be a typical product launch or a simple press conference. Instead, Doncic has conceived a bold plan, a 3×3 basketball tournament to be held on a floating court built above the majestic Lake Bled in Slovenia. This place of incomparable beauty, surrounded by crystal clear waters and majestic mountains, will serve as the perfect setting for the presentation of the shoes and the tournament.
Doncic as ambassador of his country, in collaboration with the Slovenian Tourist Board (STB) and together with the I Feel Slovenia brand, with the aim of enhancing the international projection of his native country, decided to take advantage of his renowned global fame to put the focus on Slovenia as a first-class tourist destination.
Luka Doncic, with his meteoric rise in the NBA, has truly embodied Slovenia’s ambassadorial spirit. His success in the most prestigious basketball league in the world has greatly contributed to the increase in tourism in the country during all seasons of the year. Now, in his recent collaboration, he seeks to take this image to the international level.
This event is a testament to the creativity and originality of Luka Doncic and Jordan Brand to captivate the attention of a global audience. The fusion of sport and tourism in such an extraordinary environment as Lake Bled was an unforgettable experience for all participants and spectators.
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2023-09-21 00:04:43
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