“Lionel Messi will prove at this year’s Superbowl that a Superior Light Beer is worth the wait,” says the information text under the advertising video. It’s a clip from an American beer brand. Main actor: Lionel Messi. He orders a beer at the bar, looking deeply into the waitress’s eyes – until it turns out that he isn’t keen on her, but on the “barley juice”. The spot will run in an extended form at the Superbowl. And the clients are paying quite a bit for it. According to “Sportbible”, the 60 seconds of advertising with superstar Lionel Messi cost a cool 14 million euros. Who can can.
2024-01-27 07:40:16
#Superbowl #seconds #Messi #beer #mille
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