LinkedIn Premium Company Page Plan: Boost Visibility and Convert Prospects for Small and Medium Businesses

LinkedIn’s catalog of premium offerings is expanding. Very active from early 2024the corporate social network, owned by Microsoft, confirmed that a new paid plan, called LinkedIn Premium Company Page, was currently in the testing phase.

A paid plan targeting VSEs and SMEs

By mid-April, the stage had been carefully added page displaying the offer in its Help Center, without being noticed by users or news followers of the social network. According to the American media, this formula, which is specifically aimed “for small and medium enterprises”, to be paid at $99.99 per month, or $839.88 with an annual commitment. It provides access to a series of features that help with “boost your page visibility and convert more members into customers”LinkedIn branding, such as a CTA button displayed at the top of the page, an input dedicated to customer testimonials or a writing support tool that, for once, is driven by artificial intelligence.

What are the features of the LinkedIn Premium Company offer?

Gradually adopted by the platform, LinkedIn’s Premium Company Page offering is added to the existing ones for business pages and individual accountsto let him generate $1.7 billion in 2023. For example, companies can already subscribe to the Premium Business plan to benefit from AI-powered tools or access their page statistics, or the Sales Navigator Core offer, designed for sales teams and allowing them expect lists.

LinkedIn Premium Company is therefore a separate offering, with its own unique features. In addition to a badge, it provides access to the following advanced features:

• Custom CTA button: it will be possible to integrate a call to action button, which will appear at the top of the page and can redirect to your website or contact form. This CTA will appear at the same time in search results, alerting LinkedIn.
• Information about page visitors: it will be possible to see the members who are on your page, and above all to invite them to follow, in the same way as subscribing to other Premium offers.
• Certificate section: LinkedIn allows you to insert a dedicated input to your testimonials, in which you will have the opportunity to include a quote from a client to strengthen your credibility with prospects.
• AI powered writing tool: the published content can be increased thanks “artificial intelligence driven writing support tool”, explains LinkedIn. In particular, it will be able to reform or enrich sentences, or suggest versions for your publications.
• Automatic invitation: “invite-to-follow” option will automatically invite users who have interacted with your page.