Home » today » Entertainment » LEVEL-5 Uses Generative AI in Game Development and Marketing, Used by Japanese Government – Seminar on Intellectual Property Rights in the AI Era Report

LEVEL-5 Uses Generative AI in Game Development and Marketing, Used by Japanese Government – Seminar on Intellectual Property Rights in the AI Era Report

LEVEL-5, a game company famous for the “Professor Layton” and “Inazuma Eleven” series, uses generative AI in its game development and marketing business, and its use cases have been used by the Japanese government.Seminar on Intellectual Property Rights in the AI ​​Era” (Intellectual Property Rights Study Group in the AI ​​Era) Published.

According to the report submitted by LEVEL-5, the relevant departments used the well-known text-generating AI Stable Diffusion. For example, the robot action battle “Megaton Musashi W” scheduled to be released in April 2024 uses AI to generate the layout design of various login screens. , and refer to the original project to create illustrations that fit the world of the game, allowing the team to refer to and produce title animations and graphics.

In the “Yo-Kai Watch” series, when developing the 3D model image of the protagonist Keita Amano, the team imported past works into AI for repeated calculation and learning, specifying various textures and conditions, producing a protagonist with a specific atmosphere and texture, and conveying different visions Feel.

In the application of background art materials, for example, the large crowds and buildings on the sidelines of the football field in the game “Inazuma Eleven” are produced using Stable Diffusion, and then adjusted by developers and combined with character illustrations to further create cutscenes.

LEVEL-5 said that in addition to image generation AI, they also used ChatGPT to come up with character setting ideas, used the voice synthesis reading tool VOICEVOX to record the “false voice” of the dialogue situation (仮ボイス), and used the AI ​​program auxiliary tool GitHub Copilot Improve the efficiency of website and material production.

After using a variety of AI tools, the company concluded that artificial intelligence can work wonders in “creation of basic data”, “creation of ideas” and “optimization of quality”. Other use cases include “Inazuma Ten” “One Person” 15th anniversary layout concept, 3D stage design, high-resolution original images, etc. Interested readers can refer to the picture group.

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.