© Nintendo / LEGO
As someone who once had a lot of LEGO bricks in an empty can, this author is surprised to hear that LEGO now has firmware updates. And the updates are being used to generate viral marketing through social media. We are through the looking glass here people.
In any case, it seems 99.99% likely that Luigi will join the LEGO Super Mario range at some point. First of all, the most recent firmware update for Mario now has him calling Luigi, as captured by @AyliffeMakit.
So I was playing LEGO Mario for the first time in a long time because of that new scavenger hunt update and pic.twitter.com/Ztk44ZAY3G— Jay Phoenix (@AyliffeMakit) April 15, 2021
LEGO then issued an answer, no doubt carefully planned, to someone on Facebook asking about it.
That’s a very creative way to catch your missing brother. We found out that Lego Mario has started calling it, we are looking into it and hope to be clear on why this is soon. Stay tuned!
It’s very smart marketing, and with the range proving to be very popular, we can realistically expect all sorts of expansions and additions in the future.
Would you pick up Luigi’s LEGO set?
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