With Le Petit Spirou as its icon, Sida Info service – a remote assistance device that informs, guides and supports users in the fight against HIV / AIDS and STIs – wishes to reach young people, for whom “ evocation of HIV / AIDS is even less obvious “. Created in 1987 by Tome and Janry and edited by Dupuis editions, the character is described as ” a model of non-conformism and humor without taboos ».
« Le Petit Spirou is above all a child, perhaps even the one who lies dormant in each of us. When he broaches the subject of sexually transmitted infections (STIs), he does so with generosity and delicacy. », Declared the association in a press release.
As part of the partnership between the publishing house and Sida Info Service, the authors Tome and Janry themselves produced the designs for the poster, with the dual objective of reaching children and sending a message to adults.
And like any muse, a slogan accompanies it: ” Love protects itself »Sits proudly above the Little Spirou brandishing a condom. As a reminder: it is possible to call the Sida Info Service at 0 800 840 800, all calls being confidential, anonymous and free.
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