Lazada Rebranding its Logistics Service, So What?

Liputan6.com, Jakarta Platform e-commerce Lazada does rebranding to its two logistics services, namely Lazada eLogistics (LEL) and Lazada Express (LEX), becoming Lazada Logistics.

Chun Li, Chief Executive Officer of Lazada Group said, “Our logistics capabilities have made it possible to provide the best delivery service to customers in Southeast Asia, as well as an easy all-in-one service for sellers and partners.

“Rebranding Lazada Logistics This reflects the significant developments we have achieved over the years with the support of our human resources and technology,” said Chun Li, Chief Executive Officer of Lazada Group.

With rebranding In addition, Lazada said that they also have ongoing efforts to support the Indonesian government’s efforts to help the business sector, especially micro, small and medium enterprises (UMKM).

In a study conducted by Lazada in the fourth quarter of 2020, 65 percent of MSME respondents who were not yet digitized stated logistics as one of the biggest challenges.

While 92 percent of respondents who have been digitized agree, platform e-commerce has helped them overcome challenges in logistics operations.

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