Laurita Blewitt, cousin of US President Joe Biden, has made a successful foray into podcasting, with her company Lightning Seeds (Irl) Ltd recording post-tax profits of over €190,000 in its first year alone. Alongside comedian Tommy Tiernan and presenter Hector O’hEeochagain, Blewitt’s THL podcast has generated over 20 million listens in just two and a half years. The success of the podcast has also coincided with a surge in profits for O’hEeochagain’s media firm, Low Profile Ltd. Blewitt’s own firm paid out a dividend of €150,000 from last year’s profits, and has accumulated €40,775 in profits as of September 2021. With revenue generated through subscriber-only content, advertising, and the sale of merchandise, the THL podcast has “found its audience” and is employing effective revenue generation tactics that are “paying dividends”.
