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Keystone
![The thunderstorm on the Lauberhorn continues.]()
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The thunderstorm on the Lauberhorn continues.
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keystone-sda.ch
![According to the criticism of Swiss Ski President Urs Lehmann, the Wengen defend themselves.]()
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According to the criticism of Swiss Ski President Urs Lehmann, the Wengen defend themselves.
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Valeriano Di Domenico
![Vice President Andreas Rickenbacher also disagrees. He is responsible for marketing the races - and says that his team does a good job.]()
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Vice President Andreas Rickenbacher also disagrees. He is responsible for marketing the races – and says that his team does a good job.
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BENJAMIN SOLAND
![There will be a debate on Thursday with Minister of Sport Viola Amherd.]()
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There will be a debate on Thursday with Minister of Sport Viola Amherd.
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Keystone
![Ski fans want to see this picture in the future too.]()
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Ski fans want to see this picture in the future too.
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A lot has been written in the last few days about the conflict between the Lauberhorn organizers and Swiss Ski. “That is exactly why I no longer want to pour oil into the fire,” says Andreas Rickenbacher at BLICK’s request. He is Vice President and responsible for Marketing in the OK of the World Cup classic. “We will find a compromise,” he said next Thursday. Then the OK and the Swiss Ski Association will sit at a table together with Minister of Sport Viola Amherd. Everyone’s goal is clear: the allegations, lawsuits and quarrels should be a thing of the past. The Lauberhorn races must be financially sound.
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«When asked, I answer»
How that should be done is open. Swiss Ski believes that the public sector should bear a larger part of the current 8.7 million francs budget. The association also believes that Wengen will have to sell better in the future. President Urs Lehmann also spoke directly to Rickenbacher recently. And said: «We want to bring marketing in Wengen to a new level. Such a big box from the budget must be professional in commercialization. And there is still potential in Wengen. »
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That’s exactly where Rickenbacher hooks up. «You can always improve, of course. But how can Urs Lehmann say something like that without giving numbers? »He asks rhetorically. He deliberately did not seek contact with the media. “But if I am asked how now from the VIEW, I will answer.”
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“I have thick skin”
Rickenbacher, who has been in the OK for three years, does the following: «In 2007 the budget was CHF 4.5 million. At that time, Swiss Ski took over around 40% with 1.8 million and the OK 2.7 million. After that, the budget rose sharply because the World Ski Association increased the infrastructure requirements. And because success also brought more costs – for example in the area of security. In 2020 the budget was 8.7 million. These additional costs are almost entirely borne by the better marketing of Wengen itself: the OK financed 6.5 million today – Swiss-Ski, on the other hand, 2.2 million, or 25%. I don’t really have to say any more. »
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And yet Rickenbacher does. Not because the former Bern government councilor feels hurt by Lehmann’s statements. «I was in politics for too long. I have thick skin, »he says with a laugh. Rather, he wants to praise his employees. «We have more than doubled our share in recent years. I am proud of my team. » One has to say: While Wengen generates income through ticket sales (including VIP packages), merchandising and catering, Swiss Ski passes on its chunks through TV money and sponsors (gangs). The whole thing is supplemented by contributions from the public sector.
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University degree in marketing
Rickenbacher admits that he is not a marketing professional. So not what Lehmann wants. But at least he has a university degree in marketing. He does his job on a part-time basis, often in his free time, and he is very happy to do so. «I was shot in public for no reason. But now it is time to look ahead. A lot of things go well with Swiss Ski – I don’t want to put it down. I am convinced that we will still see many wonderful ski races at the foot of the Eiger, Mönch and Jungfrau. But now solutions are needed. »
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