La Dépêche du Midi continues the story that is its own. At the same time as it ensures the transformation of its economic model, it integrates, prepares and empowers its heirs.
In June 2015, a new page was written. With the takeover of the Journals du Midi (Midi Libre, L’Indépendant, Centre-Presse and Journal de Millau), the Group has become the fourth regional daily press publisher in France.
“An act of faith” according to the President of the Group Jean Michel Baylet, a founding act which coincides with the creation of the Occitanie region. More than ever, the Group informs.
At that time, it incorporated a national publication, two regional dailies, four departmental dailies, three local weeklies and local magazines. It also has two sales offices, as many printing centers, two event centres, a multimedia press agency and a very strong presence on the internet. Pushing the lights even further, the Group launched new titles: Midi, a Sunday magazine distributed throughout the region, L’Aveyronnais d’ici et d’ailleurs (Paris edition of Center Presse) and later Diverto, a media dedicated to entertainment (TV and platforms)… He is also experimenting with a series of podcasts carried by the Independent, which will lead to the creation of a web radio station.
At the same time, its advertising agencies undertook their transformation and became L’Agence de Comm. This opens up new avenues of diversification in communication and events: support for advertisers, media strategy and advice… but also creation and deployment of events or even video production and distribution.
Finally, the Group takes possession of a network of local channels in April 2021: viàOccitanie. Broadcast on DTT, these channels now benefit from the web audience of the Group’s various publishers, which has never been so large.
With 155 million visitors per month, the Group’s sites now rank among the leaders in information (La Dépêche, Midi Libre and l’Indépendant appearing in the Top 15 General News Headlinessource ACPM).
Thus, just after its 150th anniversary, as it has constantly demonstrated, the La Dépêche du Midi Group is undertaking and thinking about the future.
2023-06-02 07:49:31
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