A commercial about selling Kunafa in installments in Egypt has turned into a joke and ridicule on various social media sites, after many Egyptians have become dependent on paying in installments to face inflation.
The “Value” company, which provides solutions for buying in installments in Egypt, published an advertisement in cooperation with the “Tortina” company, which includes the purchase of Kunafa, the value of which is paid in installments over 3 months without interest.
The company set a date of March 21 to order the “installed Kunafa” until it reaches the consumer on the first day of Ramadan, which is expected to be Thursday.
Egypt is facing a severe economic crisis that accelerated after the Russian invasion of Ukraine, which made the Egyptian pound lose 50 percent of its value against the US dollar since last year.
Users of social networking sites believe that advertisements for selling foodstuffs by installments are a “provocative” idea and indicate the high prices of consumer products and the extent to which the simple Egyptian citizen is affected by inflation.
The advertisement has become the subject of ridicule and ridicule by the pioneers of social networking sites, given that the installment options reached the basic products, after they were limited to expensive goods.
After a wave of mockery of this advertisement, “Valeo” deleted the post from its social media platforms.
