After buying Kylie Jenner’s beauty business last January, Coty (COTY) announced on Monday that it would acquire a 20% stake in KKW, Kim Kardashian West’s cosmetics line, for $200 million. The deal values KKW at $1 billion — slightly less than the $1.2 billion valuation of Jenner’s company, Kylie Cosmetics.-
Under the agreement, Kardashian West would retain creative control of the company, while leveraging her more-than 300 million social media followers for “products and communications initiatives.”