Chiara is no longer the most followed Italian on Instagram: the new most followed Italian ‘king’ is in fact Khaby Lame. With 24 million followers, compared to Ferragni’s 23.9 million, the 21-year-old from Chivasso has surpassed the digital entrepreneur, establishing himself as the new rising star of social media for our country. The most impressive figure is the speed with which the young influencer has reached this incredible milestone: his posts on Instagram are in fact only 114, while those of Ferragni almost 15 thousand, and his first post dates back to March 2020. absolute record time.
On TikTok, Khaby is even third in the world, and his path seems all projected upwards, making him a respectable competitor even for social ‘giants’ like Charli D’Amelio. His video creations (his contents are videos made by himself) are characterized by elements of success on the platforms, namely the brevity and the amusing lightness, and by the choice to never speak but to let the images speak.
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