Kanye West and fashion brand Gap join forces | Financial

The clothing brand Gap has recently lost popularity. The company wants to profile itself through the collaboration with icon Kanye West.

The West collection, which is also a designer as well as an artist, will be in stores under the name Yeezy Gap in the first half of next year. In 2009 he already worked with Nike. West also partnered with Adidas.

Kanye West is one of the most wealthy artists worldwide. Besides great earnings from selling his music, he also has many business activities.

The news of the arrival of West gave the Gap share wings on Friday. The price soared more than 25%.

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