Jura is celebrating its thirtieth anniversary

Röthis (A) 30 years in the past, Jura opened its headquarters in Austria in Vorarlberg with a transparent concentrate on stationery gross sales. Simply in time for the anniversary, the Swiss espresso specialist has now renewed its location in Röthis.

On new earth. Not surrounded. Jura stands for good and sustainable espresso enjoyment like no different model. To finest serve the Austrian market, the standard Swiss model opened its Austrian headquarters in Röthis 30 years in the past. The selection to make Vorarlberg the headquarters in Austria reinforces the shut financial ties between Switzerland and western Austria. From the start, Jura Austria targeted on regionalization and stationary gross sales. Jura is celebrating its thirtieth anniversary with a transparent dedication to the Röthis place.

“The final 30 years have been successful story for us, culminating within the renovation and growth of our glass service manufacturing unit in Röthis. “We’re opening a brand new chapter and can proceed to supply the primary class service they’ve come to count on from us,” says Andreas Hechenblaikner, Managing Director of Jura Austria.

Roger Federer celebrated with the regulation
Roger Federer has been a model ambassador for Jura since 2006. The Swiss tennis icon celebrated the Austrian anniversary with friends from enterprise and politics within the form of Rankweiler at a particular night gala. Seen: Emanuel Probst (CEO Jura), Marianne, Kristina and Simon Probst (Jura), Andreas Hechenblaikner (Managing Director Jura Austria), Roger Federer (Jura Model Ambassador), Arthur Eugster (Eugster / Frismag), Monika Vonier ( Vice President). of Vorarlberg State Parliament), Annette Göbel (Gross sales Promotion Supervisor Jura Austria) and plenty of extra

Along with the night gala, Jura invited its unique gross sales companions to go to the reworked location and fashionable glass service manufacturing unit in Vorarlberg. A manufacturing facility in Switzerland was additionally visited. On two days in the course of the anniversary week, clients from Vorarlberg had the chance to expertise the brand new glass service manufacturing unit close by and have fun with an leisure program with meals, music and rides for youngsters.

Specialty retailers are nonetheless crucial retail market
From the very starting, Jura Austria has relied on cooperation with specialist stationery retailers. Though round 50 specialist retailers initially labored with Jura Austria, the espresso specialist has expanded its community considerably lately. Right this moment, Austrians can get recommendation on Jura merchandise from 430 sellers within the family sector and 120 sellers within the skilled sector. By the selective gross sales idea, Jura Austria ensures a top quality of recommendation. “For us, the specialty retailers are the hyperlink between the right espresso enjoyment and the shoppers. High quality, service and recommendation are our focus, which is why private communication and fixed trade of improvements and improvements are important. Solely by means of our devoted gross sales companions on the POS can the Jura model come to life in any respect factors of contact. We’ll proceed to construct on this profitable retail partnership,” stated Hechenblaikner.

Espresso on the contact of a button: from the Impressa to high-tech totally automated espresso machines
At first of the Nineteen Nineties, {the electrical} equipment producer Jura reinvented itself. The Swiss stated goodbye to diversification and targeted on totally automated espresso/espresso machines. Aiming to ascertain themselves as leaders in innovation and design, the Swiss noticed their merchandise not as a way to an finish, however as inside furnishings. On the newest with the Impressa within the mid-Nineteen Nineties, Jura ushered in a brand new period of totally automated espresso machines and consequently expanded regional gross sales with its personal department in Austria. Since then, Jura has repeatedly developed improvements in know-how and design and has mixed Swiss craftsmanship with the most recent applied sciences. Three a long time after the success of the Impressa, Jura opened the primary economic system class with the brand new C8. The mix of compact measurement, highly effective inside and styling components from the premium phase creates a category of its personal for the primary time. With the brand new C8, Jura particularly needs to serve the entry-level phase with premium calls for and persuade a wider vary of shoppers to hitch Jura. Jura gives a variety of high-end totally automated machines for each the skilled and family sectors.

Enlargement of the Röthis place
Simply ten years after opening, the unique location in Götzis in Vorarlberg turned too small and Jura Austria constructed its glass service manufacturing unit in Röthis. “Our glass service manufacturing unit not solely symbolizes the precept of transparency in all issues. All through the world, Jura stands for belief, continuity and stability. We additionally need to present that architecturally,” says Hechenblaikner. The brand new constructing was additionally a turning level in customer support, as Jura gives service, gross sales and buyer communication in a single place – earlier than, throughout and after the acquisition. In 2016, the corporate’s constructing turned the property of Jura na hOstria, which signifies that the place in Röthis is safe in the long run. In 2024, the constructing went renovation and the glass service manufacturing unit has been up to date with the most recent know-how. On the similar time, the workplace for workers has been redesigned and altered to New Work Jura Austria may be very nicely positioned for the long run and can proceed to serve the Austrian market from Röthis.

Michael Lipburger (Head of Worldwide Enterprise Jura), Annette Göbel (Gross sales Promotion Supervisor Jura Austria), Andreas Hechenblaikner (Managing Director Jura Austria), Hans-Peter Rubert (Jura CEE)

Roger Federer (Jura model ambassador)

Simon Probst (Jura Board Member), Roger Federer (Jura Model Ambassador)

Andreas Hechenblaikner (Managing Director Jura Austria), Roger Federer (Jura Model Ambassador)

Matthias Konzett (CFO Jura Austria), Annette Göbel (Gross sales Promotion Supervisor Jura Austria), Andreas Hechenblaikner (Managing Director Jura Austria)

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