Journalist botches interview with Adele and costs his boss …

Adele is in the spotlight with her new album ’30’ and journalists stumble over each other to interview her. Yet the English superstar only makes a handful of media appearances. An Australian TV reporter was one of the lucky ones to question her. However, he did not go home with a beautiful report but was suspended for two weeks and his boss lost almost 650,000 euros.

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Matt Doran of Australian broadcaster Channel 7 flew in early November to London with a cameraman and a sound engineer for an exclusive interview with Adele. During the interview, the singer noticed that Doran asked her few questions about her new album. “I didn’t listen to it,” the journalist admitted.

At first, this announcement seemed to have little effect on the pop star. It took two weeks at the time before the album would be released, so Doran wasn’t too worried about his confession. ‘The interview even lasted almost ten minutes longer than planned, we talked for almost half an hour’, Doran remembers in an interview with the British newspaper The Daily Telegraph.

But Sony record company was annoyed by the TV reporter’s poor preparation and refused to allow Channel 7 to broadcast the interview. An expensive decision for the broadcaster, which had paid about one million Australian dollars (almost 650.00 euros) for an exclusive interview with Adele.

Despite the fact that the album was not officially in stores at the time of the interview, Doran had indeed had the opportunity to listen to the album. A Sony press officer had emailed him a link to the album before the interview. Doran says he overlooked that message. “This is the most important email I’ve ever missed,” he sums up his misstep. ‘I am so ashamed.’

Channel 7 couldn’t help but send their reporter home for two weeks. Doran presents a popular television program that is broadcast every Sunday morning on the broadcaster.

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