Jeroen Meus also deletes meat in his latest cookbook: why is vegetarian cooking (and food) on the rise?

The fact that Jeroen Meus is jumping on the bandwagon shows that vegetarian food is on the rise: “You see more and more people, especially young people, are paying a lot more attention to healthy food than they once were,” Segers says. “The advice to eat less meat is reaching more people, which is why people are changing their eating habits. Jeroen Meus feels this trend is starting to accelerate. He wants to get the message across and maybe even wants to sell. books.”