I believe everyone is very familiar with Gyudon. This large bowl of cheap Japanese rice attracts everyone to line up when they open a store in Hong Kong. The familiar Yoshinoya, Sukiya, and Matsuya always have a restaurant nearby in Japan! Recently, LINE announced the ranking list of the most popular gyudon chain stores. The most popular is Sukiya, the second is Yoshinoya, and the third is Matsuya. The survey report introduces in more detail how each brand wins.
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In December 2022, LINE used LINE research on mobile phones to conduct a survey on the favorite gyudon among users aged 15 to 64, and 5,254 users responded! A ranking and survey report was published recently. The first place is Sukiya (34.1%), and both men and women get more than 30%; among the 20-29-year-old female group, they get 44.9%; and among the reasons for liking, the most people choose It is rich, followed by convenient location and affordable price.
The second place is Yoshinoya, accounting for 27.3%. It is the most popular among men over 40 years old, with an average of 40%. The most people appreciate the delicious beef, accounting for 43.4%. The other reasons are that it is convenient for one person to go, the price is cheap and the waiting time is short. And Matsuya, which has not yet landed in Hong Kong, ranked third, with 10.7%. Everyone liked the brand’s price, CP value, and location the most; another 20.5% suggested that the brand has a variety of staple food choices in addition to beef donburi. If you If you don’t eat beef, you can try Matsuya.
The report also pointed out that the love of gyudon also varies from region to region. In the Kansai area, Yoshinoya surpassed Sukiya to get the first place, and Nakama, who ranked fourth in the total score, has a high ranking in Kansai and Hokkaido. When you go to Japan next time, you can try it one by one.
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