Japan-Croatia game “individual” viewership 20.2% “It is a high number that I have never seen before,” says Jiro Shinbo – Nippon Broadcasting System NEWS ONLINE

Caster Jiro Shinbo appeared on Nippon Broadcasting System “Jiro Shinbo Zoom so far!” Approximately 20.2% average individual viewers (Kanto area) for the terrestrial broadcast of the match against Croatia, which Japan challenged to reach the quarterfinals for the first time in history, in the final tournament of the World Cup ( World Cup) Qatar tournament. , highlighted the high level of interest in the game, saying, “It’s a high number that I’ve never seen before.”

In the final round of the World Cup (World Cup) Qatar soccer tournament, Japan faced Croatia for the first time in history. After extra time with a score of 1-1, the team went to a penalty shootout, but lost 1-3. Terrestrial television broadcasting was carried out by Fuji TV, and the highest instant viewership rating (Kanto area) was 38.3%.

Shinbo) The average rating of the domestic audience (Kanto area) of the Fuji TV series was also 34.6%. I mean, most people were watching the game all the time. On the other hand, what surprised me was that the average individual audience rating was 20.2% (equal). I have never seen such a high number in individual audience ratings.

As long as the TV is on, the home audience rating will count regardless of who is watching it or not. However, the world is getting tougher and program sponsors cannot pay for such numbers. Therefore, sponsors are concerned about the “core audience rating”, which is the rating of the individual audience of the age group with a high desire to buy products. This individual audience rating doesn’t simply indicate whether or not the TV is on, but shows detailed attributes such as the gender and age of people watching the program at home.

The individual viewership rating for the Japan-Croatia match was 20.2%, meaning that around 25 million people were watching the broadcast on Fuji TV. In addition, the viewership of the “ABEMA” Internet broadcast increased to approximately 23.43 million immediately after the match. In other words, it can be calculated that around 50 million people were watching the game in real life if you combine both. It’s a large number.