Jam, the conversational media, acquired by June Marketing

Posted 15 Feb. 2022 at 8:15 amUpdated Feb 15. 2022 at 02:28 PM

Almost ten years after its creation, Jam continues its adventure by taking a new path. Acquired by June Marketing, the start-up closes an open chapter with the creation of a conversational robot when the subject excited all companies wishing to find a new way to communicate with their youngest audiences. The 12 people in the team are joining the Ile-de-France research specialist, while its co-founder, Marjolaine Grondin, will ensure the transition over the next nine months.

If the amount is not communicated, it is not a flamboyant operation, assures the entrepreneur: “It will not make my family rich over several generations, but it allows to conclude a story that I started while I was still a student. The hypergrowth mode didn’t suit me anymore, I couldn’t hear myself think anymore, and other subjects appealed to me. When I understood this, I wanted to bring the company to a successful conclusion. Marjolaine Grondin, selected in 2017 among the 30 most promising entrepreneurs under 30 in Europe, has succeeded in developing her product to install it as the reference conversational medium on Messenger for 15-25 year olds. Many companies have partnered with Jam over the past few years to challenge the hard-to-grasp Generation Z. With Renault, the young shoot had, for example, designed a conversational robot (Watt) in English to allow the car manufacturer to question it about mobility. Or with Codes Rousseau to help learner drivers revise their code in a fun way.

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