Becoming an Entain is not just a name change. It is the beginning of our revolution in this industry. It is a revolution that dares to change the face of the game.
We combine technology and entertainment to create exciting products and experiences that push boundaries and protect our valued players like never before. We have the desire, the power and the technological advantage to make this happen, and we are not afraid to do so. It’s time to start transforming our industry for our players, for us, and for the sake of entertainment.
Leading the way in responsibility
It’s time to reframe the conversation about the game. Our mission is to be the pioneering experts in the safest gaming, to be the company that is at the forefront of responsibility. We will proudly lead the way for others. Only a responsible company will be sustainable. Because until we all win, no one does.
This is our moment
There is buzz and excitement here at Entain. We are a team with incredible talent, commitment and passion that you will not experience anywhere else. All of us here are the fuel that will ignite the revolution. I’m excited to be a part of it and to make real change. We will focus our performance on two areas: sustainability and growth. We will be obsessed with meeting our goals in these areas and the results will come later.
In terms of sustainability, our goals are to operate only in regulated markets and to lead responsibly. We have already implemented best-in-class corporate governance and will ensure that we are known in the industry as the best place to work. Our growth objectives are: to be market leaders in the United States, grow our core markets, enter new regulated markets, and expand to new audiences.
Let us begin
Becoming an Entain is the first step on this revolutionary path. We will build a long-term sustainable business that we are all proud of. And we all win. Our people, our clients and our shareholders. For the sake of entertainment.
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