The La Poste group, through its subsidiary ISOSKELE (200 employees, 40M CA) specialist in data marketing & communication, is accelerating its growth strategy and today announces the takeover of TimeOne Group (110 employees, 40M CA), specialized in digital marketing logic to performance. This union consolidates ISOSKELE in its position as a key player in the dynamic market of data driven companies.
Created 15 years ago and managed by Sylvain Gross and Julien Vottero, TimeOne Group is a major player in customer acquisition. Present in 3 cities in France, it combines media activation and technologies in order to transform advertisers’ investments into measurable and sustainable performance.
The new ISOSKELE offer and TimeOne Group will offer brands, companies and NGOs strategic and operational support at all stages of the customer journey. The complementarity of their expertise constitutes an ambitious proposal, moreover in a context of emerging from the health crisis. In the current market context, issues such as recruiting customers with optimized acquisition costs, and creating lasting links between brands and their customers are becoming priorities.
For Manuela Pacaud, Managing Director of ISOSKELE: “We at ISOSKELE are delighted with this merger with TimeOne Group with whom we are already working. This marriage of our know-how will allow us to offer a perfect balance between the power of advertising creation and the effectiveness of digital marketing. The acquisition of TimeOne Group is a project that results above all from a shared conviction. The one that real business performance is one that is lasting. For example, the bridges that we will develop between ISOSKELE’s customer knowledge expertise and those of TimeOne Group will allow us to orient prospecting campaigns more naturally towards high-value targets, while relying on an ability to generate volumes of qualified leads that are unique on the market ”.
Arnaud Tomasi, Director of the Marketing Solutions BU at La Poste and President of ISOSKELE declares: “We are pleased with the merger between ISOSKELE and TimeOne Group. This strategic movement, creating value for our customers and significant in the market, is an accelerator for the development by La Poste of innovative and omnichannel marketing solutions ”.
For Sylvain Gross, CEO of TimeOne Group: “We are proud of this natural rapprochement between two players who not only share the same corporate values but also the same ambitions to serve major clients in their market. The complementarity of our offers allows the creation of a leading French player in marketing & communication ”
Julien Vottero, Managing Director of TimeOne Group, appointment: “By combining the“ activation ”assets of TimeOne Group with the“ branding ”and“ data ”expertise of ISOSKELE, we provide advertisers with a task force that is unique on the market. We are very excited to participate in such a project. “
–
