Will the next company soon secure broadcasting rights to the Bundesliga? Apparently, the technology guarantor Apple is said to have a strong interest in the TV rights of the highest German league.
However, this should only be the USA and Canada for the time being. There, the sports TV empire “ESPN” still owns the rights to the Bundesliga until the end of the 2025/26 season. The broadcaster is said to pay around 26 million euros per season. However, the Apple deal could take on even greater proportions in the future.
Bundesliga: Apple expresses interest in TV rights
According to a report by “World Soccer TalkThe company is already in initial talks with the DFL (German Football League). “It’s entirely possible that the Bundesliga and Apple are interested in a deal that covers more than just the US and Canada,” a source inside the platform said.
With its TV+ streaming service, Apple may even have a good chance of making a deal with the Bundesliga in Germany. The bosses have been hoping for a “global player” for a long time to increase revenue. Apple now holds the worldwide TV rights for the domestic MLS.
In Germany, Sky, ARD, Dazn, ZDF and Sat.1 will own the Bundesliga rights until the end of the 2024/25 season. This should bring professional football a total of around 1.1 billion euros per season.
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As the “Bild“ reported, the DFL should even be open to an exchange with Apple. Not only with regard to global marketing in North America, but also for the sale of TV rights in Germany. After all, competition stimulates the business that has recently come to a standstill. The Bundesliga also has hopes at Amazon, and the US giant is already represented in the Champions League.
Media rights generate the most revenue in the Bundesliga, making a deal with the technology giant extremely lucrative. Apple’s revenue in the second quarter of 2023 will be around 85 billion euros. As a result, the club bosses should hope for a decent rain of money. (fr)
2023-07-19 10:03:33
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