McDonald’s Japan will be selling the Happy Set “Hello Kitty 50th Anniversary” for a limited time from December 15th at McDonald’s stores nationwide (excluding some stores). Prices start from 490 yen (prices vary at some stores and delivery).
To commemorate the 50th anniversary of Sanrio’s popular character “Hello Kitty” in 2024, a collaboration with Happy Set has been decided. A total of 50 types (1st edition: 25 types, 2nd edition: 25 types) of Hello Kitty stuffed animals with straps will be available.
The stuffed animals come in four limited edition designs for this collaboration, including a McDonald’s uniform design and a special 50th anniversary design, as well as a monochrome design of “Shiro & Kuro” from past Hello Kitty designs, and a hibiscus on the head. The items chosen are filled with nostalgia and cuteness that will make you want to collect them, such as “pearl,” “wedding dress,” “mermaid,” and “strawberry.”
In the third installment, customers will be randomly given one of the 50 kinds of stuffed animals that appeared in the first and second editions of the “Hello Kitty 50th Anniversary” Happy Set.
In addition, a set called “Delivery Limited Happy Set with Hello Kitty Sticker,” which can be ordered only through the McDelivery service, will also be sold. The sale period is from December 15th to December 28th.
Happy Set “Hello Kitty 50th Anniversary”
Sales period: December 15th (Friday) ~ Approximately 4 weeks (planned)
Sales location: McDonald’s nationwide (excluding some stores)
Type: 50 types of “Hello Kitty 50th Anniversary” toys
*Toys are limited in quantity, so the sale will end as soon as they are gone.
*Looking forward to seeing which toys you will receive.
First round: December 15th (Friday) to December 21st (Thursday)
Part 2: December 22nd (Friday) – December 28th (Thursday)
Part 3: December 29th (Friday) ~
You can randomly receive one of the 50 types of stuffed animals that appeared in the first and second editions of the Happy Set “Hello Kitty 50th Anniversary”.
Mac delivery service limited set with Hello Kitty stickers available in limited quantities
Sales period: December 15th (Friday) to December 28th (Thursday)
*Since the number is limited, it will end as soon as it runs out.
The “Delivery Limited Happy Set with Hello Kitty Sticker” is a special set that can be ordered and purchased only through the McDelivery service during this period.
This set includes original stickers limited to this set, such as Hello Kitty riding a motorcycle in a delivery crew uniform.
How to order
Limited sale only through Mac delivery service
*You cannot order or purchase from Uber, Demae-kan, or Wolt.
set content
“Chicken McNuggets 5 pieces or cheeseburger”, “Favorite side menu”, “Favorite drink S size”, “Happy set Hello Kitty 50th anniversary toy”, delivery limited “Hello Kitty sticker”
*You cannot choose the toy.
About themes for development
[Comment from Yoshiko Sawai, Director of Japan Child Development Association and Director of Child Lab]
“‘Care and fashion’ that fosters sociability”
For half a century now, Hello Kitty has maintained her unique personality, no matter how unusual her outfit may be. Children around the world are playing with and caring for Hello Kitty. There are many times when you are pretending to care for your cat that you imagine, “If I were Hello Kitty, what would I want my girlfriend to do?” She empathizes with her favorite mascot and enjoys playing with it. She also develops her ability to express herself and connect with people by imagining fashion, such as “I want to wear this outfit, do this kind of work, or meet that kind of person.” Let’s foster rich social skills through caring and stylish play.
[McDonald’s: About this theme for development]
The Happy Set “Hello Kitty 50th Anniversary” is a toy that enriches social, emotional, and imaginative skills by allowing children to pretend to care for a Hello Kitty stuffed animal and tell stories about Hello Kitty. Collect Hello Kitty stuffed animals in various outfits, combine them with toys you have at home, and play together.
Since it comes with a strap, you can attach it to your bag as an accessory and enjoy fashionable fashion with Hello Kitty according to the fashion of the day (power of expression). This stuffed animal is so cute that you’ll want to collect it.
□ “McDonald’s Toy Development Philosophy” page
(C) ’23 SANRIO Copyright Sanrio Co., Ltd.
※The image is an image.
*Since the number is limited, it will end as soon as it runs out.
