In early January, the WSJ resource announced that General Motors (GM) could revive the world-famous Hummer brand in the form of an electric pickup, and at the end of the month this information was confirmed. Now the U.S. automaker has begun promoting GMC Hummer EV with a 30-second Super Bowl commercial.
Despite the fact that the advertising clip does not reveal any details or images of the vehicle, formally it represents the NBA star LeBron James as the person of the campaign. In addition to the main video, where a well-known American basketball player talks about real revolutions that forever change the game, an additional one-minute video about creating advertising was released.
https://www.youtube.com/watch?v=z0xWnJTPZwg
On the video, LeBron James says he has been a fan of the GMC brand for a long time. He then extols the virtues of the electric Hummer, which will be launched into production at the end of 2021. GMC Hummer EV promises an engine with a capacity of 1000 horsepower, which allows you to pick up speed from 0 to 100 km / h in 3 seconds and has a torque of 15,592 Nm.
https://www.youtube.com/watch?v=W7UQGPOQaBU
In a video about creating advertising, Mr. James said: “It’s rare when you have such a large, powerful and quiet car that can accelerate from 0 to 60 mph in three seconds. This is extreme. This is madness. Zero limits. Zero compromises. ”
In a separate press release, LeBron James said: “Working with GMC as part of the Hummer EV announcement is very natural for me. Everyone knows about my love for Hummer from school, and I’m proud to announce a new electric model. The pickup may be quiet, but the technical indicators speak for themselves. A 30-second television spot featuring the striker is scheduled to be released during the second quarterfinal of the Super Bowl in the United States and the fourth quarterfinal in Canada.
https://www.youtube.com/watch?v=t6EPPJHaCtw
GMC Hummer EV will be presented to the public on May 20, 2020. It will be assembled by General Motors in Michigan at a plant in Detroit Hamtramke, which will be exclusively engaged in the production of electric vehicles.
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