20. 02. 2021
Short videos are right now in the social media trend. Reading long articles or minutes of films have become rather rare online. And that’s exactly why platforms like TikTok are among the most successful social media, especially for young target groups.
Similar to the story function of Snapchat, Instagram has it again
recognized the hype and presented the new function “Reels” to its users in June 2020.
Good to know
Reels are short and entertaining videos that last between 15 and 30 seconds and are edited with sound, effects and new creative tools. Due to the quick creation and editing, reels are a particularly popular way of delighting followers with new content. Trends and your own original ideas are very well received by the community and thus generate clicks and reach quickly and effectively. The funny clips are entertaining and can be consumed quickly and easily thanks to their short duration. Similar to the story function on Instagram has already proven, reels embody the perfect “snackable content”.
Reels for business
The reels can be found in the Explore feed and, similar to IGTV, in a separate tab. A preview can also be posted in your own feed and in the hashtag search they are of course also an integral part of the content. Not only for influencers: Inside, the creative videos offer a popular change from normal content, companies can also use their advantages and produce extraordinary content themselves. To land on Generation Z’s radar, companies like WestWing, the armed forces, RedBull Austria or DM Austria For some time now reels that invite inspiration.
Our ikp tip:
With a little courage to change and the desire to try out creative new ways of communication, Instagram Reels are exactly the right tool.
That’s why our ikp recommendation: take a look, have fun, ideally unpack your cell phone yourself and produce it. On YouTube or Instagram you will find lots of useful tips and tricks on how to perfect your reel.
This way to our first ikp reel.
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