photo: freepik/jannoon028/thicha2707
Techno.id – Instagram is currently the most downloaded application in the world, overtaking TikTok. This achievement was achieved thanks to the presence of the Reels video feature.
This photo and video sharing social media application made by Meta launched its own version of short-form video content in August 2020. At launch, Reels could only be 15 seconds long, but now allows users to post up to 90 seconds. Like Tik Tok videos, they can be shared with anyone.
Even though Instagram faces stiff competition from TikTok, it seems the introduction of Reels is helping it fight back. As reported by The Standard, Instagram was downloaded 767 million times worldwide in 2023, an increase of 20% compared to the previous year. Meanwhile, TikTok was downloaded 733 million times or grew by 4% in the same period. TikTok was previously the most popular download globally between 2018 and 2022.
photo: freepik
The data was collected by market intelligence company Sensor Tower, which said Instagram’s rise was likely driven by the popularity of the Reels feature as well as other functions such as photo sharing and the Stories video feature. Instagram’s broader demographic appeal has also helped increase its popularity.
According to Sensor Tower, Instagram now has nearly 1.5 billion monthly active users. While TikTok has more than 1.1 billion. However, TikTok has more active users, who spend an average of 95 minutes a day on the app, compared to 62 minutes for Instagram.
In 2022, Mark Zuckerberg, Founder of Facebook and Meta, is wary of the threat of TikTok. He said his company’s app has many competitors for users’ attention and platforms like TikTok are growing very quickly.
(brl/red)
2024-03-11 13:45:00
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