Instagram is undeniably a great deal for Facebook. The social network bought the app in 2012 for $ 715 million. Last year, she reported, sorry, the trifle of $ 20 billion according to an indiscretion of Bloomberg ! It’s more than YouTube, which made $ 15.1 billion in 2019 …
Suffice to say that Instagram has become an essential part of Facebook, the photo and video sharing app representing more than a quarter of total social network revenue. Instagram makes its billion users profitable by bombarding them with ads; Facebook has been increasing the frequency with which advertisements are displayed in recent years in order to earn more money.
It is easier to understand in this context why Mark Zuckerberg has no intention of letting politicians dismantle his empire, as Democratic candidate Elizabeth Warren intends. The Facebook founder’s desire to bring his messaging infrastructure closer (private messages from Instagram, WhatsApp and Messenger) could be one of the ways to make dismantling technically more difficult, even if the initiative is very complex.
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