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Meta is working on a new option for Instagram that converts all the videos that are published into ‘Reels’, a tool that some users are already having access to.
As the company has confirmed to TechCrunch, the social network seeks to promote the ‘Reel’ format, which consists of short 15-second videos in which audio edits can be made or effects and filters can be applied.
Instagram works on replacing video posts with Reels
Late last year, Adam Mosseri mentioned that one of Instagram’s goals for 2022 would be to double down on incentivizing video content on the platform. And during this first part of the year, it has been possible to see several functions dedicated to promoting the creation and publication of Reels.
For example, the duration of the Reels has been extended up to 90 seconds. But creative tools were also added for those users looking for Reels ideas for Instagram, for example, templates.
But there are still more changes to come in the future. As TC mentions, Instagram is testing changing video posts to Reels. No need to worry, it hasn’t been implemented in the app yet as it’s just part of a test with a select group of users.
As an Instagram spokesperson said, with this dynamic they seek to simplify the video format in the app “we are testing this function as part of our efforts to simplify and improve the video experience on Instagram”
With this change there are several details to take into account. If a video is public then it will become a public Reel, allowing other users to, for example, use the audio or create a remix from the content. However, some of these options could be limited from the app settings.
On the other hand, if the video is private, then there will be a Reel that will only be shared with followers. Of course, there will also be many technical challenges with this change, depending on how the user recorded the video.
At the moment, it is only a test, so we will have to wait to see how Instagram solves this situation, and if this will be the strategy to take Reels to the next level.
With information from 800Noticias
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