Please note that some of the information in this article may reveal some of the storyline.
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The American company Peloton, which makes exercise machines, appeared in the series thanks to an exercise bike, on which Mr. Božský, played by actor Chris Noth, dies in the opening episode. Although the company approved the use of its exercise bike in the series, it allegedly did not find out that anyone would lose their lives on it, the British station BBC said.
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The company released a new ad within a few days.
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On December 9, when the new episode of the series was launched, the shares of Peloton fell by 16 percent. The company responded by saying that the serial character probably died as a result of an unhealthy lifestyle, because it is clear that it was a heart attack.
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According to Peloton, on the other hand, their machine probably helped delay the heart attack.
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Trailer for the sequel to Sex and the City
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On Sunday, the manufacturer of exercise bikes went even further when he published an advertisement on social networks in which the actor was “brought back to life”. He played in it with the real instructor Jesse King, who also appeared in the episode. The voice of the commercial was then voiced by actor Ryan Reynolds, whose commercial advertising agency produced the spot.
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Peloton already has experience with the decline of shares from 2019. At that time, the company launched a Christmas commercial in which a woman received a bicycle from a man under a tree. During the year, she recorded her own progress to finally thank her partner. Critics at the time pointed mainly to sexism.
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In 2020, however, there was another boom triggered by the pandemic. It has forced many people around the world to train from home. This year, however, the company’s sales growth has slowed, making the flagship bicycle cheaper (it currently costs $ 1,495, or 34,000 crowns). People started returning to gyms and fitness centers.
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