Sent September 14, 2022 11:51 amUpdated on September 14, 2022 at 11:52 am
From artisans to large groups, 84 Maine-et-Loire companies will open their doors to the public in October. An operation called “What is your business? organized for 10 years in Mauges, an area located in the triangle formed by Nantes, Angers and Cholet, which last year attracted 2,800 people. “Attendance increases every year. Initially, we were targeting the locals. We are now attracting audiences from all over Maine-et-Loire and neighboring departments, ”stresses Emeline Coreau, know-how and project manager of Ôsez Mauges, the tourist office carrying out the operation.
3,000 people expected for this tenth edition, which sees the opening of their local jewelry workshops such as Cortizo, Itancia and Mulliez-Flory. For some of these companies, these open days are an opportunity to meet future employees. “Of the 84 companies present, 50 are currently hiring. The operation gives them visibility and also allows them to demystify some devalued professions, particularly in industry, ”adds Emeline Coreau.
Tourism of know-how
A promotion of the company’s know-how that encourages the Choletaise Manufacturing Company (SCF) to regularly welcome small groups of visitors. The textile accessories manufacturer participates every year in Heritage Day, the European Day of Crafts and is one of the members of the network Visit our companies in the Pays de la Loire. “These events are an opportunity to promote our professions. In addition, we regularly open our doors to students interested in design and crafts. Being labeled as a Living Heritage Company is a duty to promote and disseminate our know-how ”, says Mathilde Le Vu, SCF’s communications manager. A heritage card that therefore intends to play the territory of Mauges, with its industrial history centered on textiles and footwear.
In 2019, company visits attracted 15 million visitors to France.
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