Time is money. Consuming his three burgers, his box of 20 nuggets, a drinker of coke, a mountain of fries and an ice cream covered in coulis flavoring calories while doing the sport necessary for their partial elimination seems to be a perfect idea to get rich quickly.
Or at least to quickly enrich the managers of the two McDonald’s brands in China, who had the crazy idea of this brilliant publicity stunt, although a slightly cynical and bordering on the absolute anguish of a completely idiotic dystopia.
Like Business Insider reports in particular, exercise bikes (or rather, therefore, restaurant), have been installed in two restaurants in Guangdong and Shanghai. Images quickly went around the world, via TikTok in particular, of a woman pedaling while gulping down her sandwich.
video/7042337523791695109" class="tiktok-embed" data-video-id="7042337523791695109" style="max-width: 605px;min-width: 325px;">@ cris13yu mc from China hahaha I loved the idea
The circle of life
Hopefully the hilarity and virality, and the ensuing publicity for the brand, were the real goals of the maneuver, thoughan official press release of McDonald’s China on installing these hellish pedals mentions other goals.
According to the translation of Business Insider, the chain seeks to offer restaurants “Friendlier” and aim for a “Low carbon objective” –The said bikes allow the fittest gluttons to charge their phones while eating their red meat.
As for the saving of time, it is not yet complete: toilets integrated into these very strange machines would make it possible to really target the all-in-one culinary and human experience.
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